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June 13, 2012

Design is Life or Death

As I was out running the other day, I saw a sandwich board propped up in the middle of the road that read “Car Wash for Food Pantry”. The message was written in large, outlined, bubble letters, and I squinted to read it from just a couple of car-lengths away.

My design instinct immediately kicked in, as I determined that none of the cars on the road could read this sign in time to make a decision about whether to stop at the car wash. It was obvious that they should fill in the bubble letters, and make them much darker. I next realized that this bad design decision was probably impacting how much money they would raise, and given the cause, it might mean that some family would go hungry.

April 30, 2012

Contemplation, Analysis and Kool-Aid

This site is a public forum for me to contemplate design, analyze product management, and drink delicious startup Kool Aid. This first post is mostly a stand-in, while I get familiar with Middleman’s template tools. At least it’s a bit more engaging...